Is this easy to rank on 1st page?

I’ve found a keyword which has about 20k monthly search in the e-commerce business. I used keyword planner to analyze that keyword and it shows 14 only which means its easy to rank. What do you guys think? However the 1st page is mostly authority sites like amazon and walmart.

View attachment 95988 ^(http://gauribhosale.com/goto/https://www.blackhatworld.com/attachments/95988/)

I've found a keyword which has about 20k monthly search in the e-commerce business. I used keyword planner to analyze that keyword and it shows 14 only which means its easy to rank. What do you guys think? However the 1st page is mostly authority sites like amazon and walmart.

View attachment 95988 ^(http://gauribhosale.com/goto/https://www.blackhatworld.com/attachments/95988/)

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