I was doing research of my competitor's SEO and found that they are having very good social Signal on almost all of their pages.. I am also planning increase mine by using Paid Advertisement on Facebook.
Just wanted to ask seniors & Experts here two questions:
1. Does Social Signal have any impact of SERP ranking
2.Can I increase my Social Signal by running a Facebook Ad campaign with campaign objective – "Engagement: reactions, comments and shares"?
Waiting for expert opinion!!!